Today is Make a Difference Day, a day for community volunteerism and service. According to a quote in a USA Today article (USA Today’s parent company, Gannett, sponsors the Make a Difference campaign), the day has a stated purpose of “making their communities stronger by giving back.”
In a future post, I will discuss the problem with using language such as “giving back.” But the point of this blog is how we in society seem to believe that making a meaningful difference requires doing something above and beyond our daily activities. That somehow, we can not find a way to make an impact through how we choose to make a living. We are told that we must go out, volunteer and give back to do something of value.
We at Impact Capitalist believe that business owners can and do make a meaningful difference in the lives of others every single day. I have nothing against people wishing to go out and do more (many find great personal and spiritual value in volunteering and community building). But a narrative continues that ONLY giving time and financial contributions can lead to a meaningful difference. And this is a narrative we strongly wish to change.
To impact and profit through business ownership!