Jesus had a mission statement, why don’t you?

It’s kind of hard for me to admit this, but, for a long time, I didn’t think it was necessary to have a mission statement. Whether I was starting a business, helping a client start a business, or advising a business owner who had been in business for some time, a mission statement was toward the bottom of my list of concerns.

But through the years it has become evident to me that a mission statement is not only important but crucial to the success of a business, no matter if that business is a young business or one that has been around for a while.

Best when coupled with a vision and purpose statement, a mission statement both describes the business the company is in and it provides focus for the leadership and team.

Even Jesus had a mission statement. Jesus’ mission was to:

proclaim good news to the poor
proclaim freedom for the prisoners and
recovery of sight for the blind,
to set the oppressed free,
to proclaim the year of the Lord’s favor”  (Luke 4.18-19, NIV)

There is no doubt that he worked hard to keep this focus.

The Impact Capitalist, Ltd Co has a mission statement, too. We want to:

  1. Advocate for free market capitalism as the best system to make an impact in the lives of others.
  2. Celebrate business owners and business ownership, especially those pursuing both Impact and Profit.
  3. Provide resources for business owners, especially impact capitalists, to help them understand, manage, protect, and grow their personal and business resources.
  4. Create services that help business owners navigate complex economic environments.

These four points guide and help keep us focused in every decision we make regarding the Impact Capitalist company.

Do you have a mission statement? If you do not, how do you know what your purpose is?

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